MINI SIZE GUCCI FLORA 5ML
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The fragrance is built on the Gardenia flower, admired for its splendor since the dawn of time. It is even said to have been used in elixirs and magic potions! Inspired by this legend and the idea of its mystical power, the precious white note of Gardenia is combined with a sunny jasmine grandiflorum absolute.
This delicious potion that exudes joy opens with a sparkling accord of pear blossoms and then develops into a delicate trail of brown sugar.
The elixir is enclosed in a new slender pink lacquered glass bottle, topped with a shiny gold cap, making it an even more precious object. The Flora motif, characteristic of the Maison, is revisited in a design inspired by the vision of Alessandro Michele. An essential element of the Gucci identity, the motif is a painting of colorful flowers by artist Vittorio Accornero, created for Gucci in 1966.
Directed and filmed by artist Petra Collins and led by artist, actress, pioneer and philanthropist Miley Cyrus, the #FloraFantasy campaign is a journey into a baby pink world, inspired by Japanese anime and full of pop culture references, where the abundance is the order of the day.
"In the Flora Gorgeous Gardenia campaign, the challenge was to express a flowery world in an unexpected way. The inspiration came with Miley Cyrus, an artist with a rock'n'roll and electric spirit... After all, why the rock'n'roll spirit cannot be compatible with the floral universe of Flora" - Alessandro Michele.
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